Attendance Awareness Materials

Contact Information

Krissy Johnson

Assistant Director of Attendance & Engagement

As we all continue to recover and reengage after the COVID pandemic, we have the opportunity to raise awareness of the benefits and importance of attendance for student success and engagement. We can do this through positive and supportive messaging for students, families, communities, and educators. The toolkits on this page will help you to support students and families to attend and engage with your attendance awareness campaigns!

2024 Washington Attendance Awareness Toolkit

September is Attendance Awareness Month! OSPI & the Educational Service District (ESD) network developed this Washington Attendance Awareness Toolkit for school districts to adapt for their communities.

Social Media

  • Find ready to post Social Media Messages for students, families, school and district staff, and communities.

Material Templates

Use these editable templates to adapt for your school or community. Add your logo and use photos of your students and community.

Local Highlights in Washington

Attendance Challenges 

2024 Attendance Works Attendance Awareness Campaign

Attendance Works supports national Attendance Awareness Campaign each year. Find additional messaging, resources, and toolkits on the Attendance Works campaign website.  

Year Long Attendance Messaging Planning Tools
Video & Message Recordings

Public Service Announcement Videos

The Seattle Sounders, Rave Foundation, Office of Superintendent of Public Instruction, and the Office of the Governor have teamed up to record two Public Service Announcements. Check them out:

Attendance Message Recordings

Seattle Seahawks Tyler Lockett

Seattle Sounders Cristian Roldan

Seattle Sounders Nicolas Lodeiro (Spanish)

Holiday Messaging

The holiday season is a time when student absences can increase. Find some template messaging to support positive messaging to students and families during this time. This is a great opportunity to plan for when students return to school after the break and including students in this planning!

Winter Holiday Messaging

Ideas and Resources

The tools, ideas and resources on this page were developed in partnership with the ESD Attendance & Reengagement team, as part of the ESSER Attendance & Reengagement Project.